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  • Writer's pictureMor Assouline

When is the right time to bring up the price on your sales call?

If you sell a software-as-a-service (SaaS) product, one of the biggest questions on your mind is probably: When do I bring up price during my sales call?

After all, pricing discussions can make or break a sale – but it's not always as simple as raising the topic right away.

How and when you approach pricing should depend on different factors such as knowledge level about the product and the complexity of the customer's needs.

I will explain why timing matters for these conversations and provide helpful tips to ensure it goes smoothly.


  1. Scenario 1 - Beginning of Call

  2. Scenario 2 - Throughout the Call

  3. Scenario 3 - End of the Call

Here's a breakdown explanation of how to do it for each scenario:


Whenever you're ready, there are 3 ways FDTC can help:

  1. Improve your sales team's win rate and confidence via 1:1 sales coaching or training/workshops over here.

  2. Give better demos and close more with FDTC University over here

  3. Leverage natural tone of voice to have better conversations with prospects over here

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