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We all want more leads, right? And not just any kind either. We're looking for the perfect customer who will turn into a loyal and long-lasting client with minimal effort on our part!
But as a B2B SaaS company, how do you generate more leads without having to spend money on things like Google ads, Capterra, and more marketing?
Generating leads doesn't have to be expensive. In fact, there are a number of ways to do it for free.
In this post, we'll outline one of the easiest methods that B2B SaaS companies can use to get more leads without spending a penny.
Generating Leads Through Referrals
On August 3rd, 2021 I moved apartments.
I needed a moving company but didn't naturally trust any of them.
So I asked my best friend if he knew of any good movers that he trusts.
He raved about this one moving company called Shleppers Moving.
I ended up hiring them and they did not disappoint.
That’s the power of a referral from someone you trust.
Want to easily get more leads? Get referrals.
Here's how:
Step 1: Look in your CRM (HubSpot, Salesforce, etc) and make a list of all your favorite customers.
If your company has an NPS (Net Promoter Score) survey then it'll be easier to identify your raving fans - just look for the customers that rated your product/service a 9 and a 10.
Step 2: Call and/or email all of them and ask them for referrals. You can use this script below 👇👇👇
Email Script:
“Hi [PROSPECT NAME],
The reason I'm emailing you on the fly is because I’d love to have more customers like you and it's been fantastic having you as a client, and the BIGGEST compliment I can ever get from my customer is a referral.
Who do you know that you think would find our solution helpful?”
Phone Script:
“Hi [PROSPECT NAME],
It's [YOUR NAME].
The reason I'm calling you on the fly is because I’d love to have more customers like you and it's been fantastic having you as a client, and the BIGGEST compliment I can ever get from my customer is a referral.
Who do you know that you think would find our solution helpful?”
By asking for referrals, you can tap into your current customer base to generate more leads. And it’s a lot easier than you might think - all you need is a solid referral program in place and a friendly reminder every once in a while.
Whenever you're ready, there are 3 ways FDTC can help:
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