Increase Deal Win Rates and ARR.
Mor achieves 10x the results
I can easily say Mor has been one of the key driving factors to our company’s success.
Co-Founder of DoorLoop
SaaS Sales Training, Coaching, & Consulting for Startups and Sales Reps.
Here Are The Problems
1. The gap in sales training is that most startups put a heavy emphasis on training on the first 90 days of onboarding but don't reinforce it with coaching, so sales reps don't develop their skills. In a study of 2,000 sales reps by Revenue.io, remote sales reps get less coaching from managers.
2. Nobody has the time to coach or doesn't know how to do it effectively. In the same study, sales leaders said that the "number one sales coaching challenge is not having enough time to coach."
3. Startups have loose sales processes and outdated or non existent sales playbooks that salespeople don't use, so there's no consistency in lead management and how people sell.
4. Most cold outbound strategies and cold emails lack relevance so reply rates are low and emails end up in spam.
And As A Result Of These Problems
Top of funnel pipeline dries up.
Discovery calls are shallow.
Deal win rates are low.
Sales cycles drag out & ACVs shrink.
New sales reps don't ramp up fast enough.
Sales reps are not confident.
How To Solve It
Dedicate time for sales training & coaching
Provide personalized feedback
Build a sales playbook that's adaptive & adopted by sales teams.
For coaching to stick, deliver it via more channels
This way, you ramp up salespeople faster, enable current reps to improve, build more pipeline, & increase ARR.
What Do I Offer?
SaaS Sales Training, Coaching, & Consulting
Grow revenue by leveling up your sales processes, playbooks, prospecting, discovery, demos, follow-ups, and closes.
1:1 and Group Sales Training & Coaching
Talk track build out in your call recording software (e.g. Gong)
Fractional VP of Sales support
Co-Authoring Custom Sales Playbook
Deal reviews and pipeline coaching
GTM Sales Advisory
Pricing: starts at $3,000
Over the last 7+ years, I've built GTM sales teams for early-stage SaaS startups from scratch.
Been a 3X VP Of Sales For Early Stage SaaS Startups.
I've Tripled ARR In 12 Months For Two Different Startups.
I've Hired And Trained AEs To Consistently Exceed Quota And
Close 50+% Of Their Sales Demos
I've Reduced 90 Day Average Sales Cycles To 30 Days In
Less Than 12 Months.
Now I help startups grow revenue by improving their sales processes, playbooks, and people. Along The Way, I Also:
Launched a sales podcast, SaaS Talks: From Lead to Close, and have been a featured guest on:
John Barrow's Sell Better
The Revenue Podcast
Sales Secrets Summit 2021
30 Minutes To President's Club
Live Better. Sell Better. Podcast
NEXT STEPS & PROCESS
“COMPANIES WITH DYNAMIC SALES COACHING PROGRAMS ACHIEVE 28% HIGHER WIN RATES.” - CSO INSIGHTS
1. CONTACT US
Book a strategy
call with me.
2. DISCUSS CHALLENGES
We'll determine if and how we can help.
3. REVIEW STRATEGY
From there, we'll craft a tailored sales plan for you and execute the plan and crush it.
Some Recent Client
Co-Founder of Generation Marketing
“Working with Mor was an absolute pleasure”
Mor helped me build out a sales process for my company. Our team has learned how to overcome objections and create a system that has led to success.
“If you’re interested in learning practical sales skills from an experienced coach/trainer, I recommend Mor Assouline”
- Avi Pittleman
Frequently Asked Questions
What do you do?I helps startups grow revenue by improving their sales processes, playbooks, and people. I do this by co-piloting their sales training, coaching, and enablement: PROCESS: ✅ Improving sales hiring and onboarding process. ✅ Prospecting, Discovery, Demo, and Follow-Up Strategy ✅ Sales funnel, email and CRM audits PLAYBOOKS: ✅ Building a custom sales playbook ✅ Writing cold email sequences ✅ Building talk tracks in call recording software PEOPLE: ✅ 1:1 and group coaching & advisory ✅ Custom sales workshops ✅ Deal and follow-up reviews
Who do you work with?I work with SaaS startups, founders, sales leaders, sales teams, and individual contributors.
What services do you offer?CONSULTING: Co-Authoring Custom Sales Playbook Talk track build in your call recording software (e.g. Gong) Rewriting cold prospecting plays and scripts Sales Process Advisory Funnel Analysis Fractional VP of Sales Recruiting & onborading strategies Company wide advisory vis shared Slack channel TRAINING & COACHING: Sales Workshops & SKOs 1:1 sales call coaching Deal reviews & pipeline coaching LinkedIn Social Selling Strategies FDTC University - course training material and community for AEs
What are your rates?Price for coaching & consulting start at $3,000/m. Price for training & workshops start at $5,000.
What skills do you specifically train and coach?Crafting cold outbound strategies and emails that get prospects to reply. Discovery (arguably the MOST important sales skill) Demos Closing Negotiation Objection handling Sales follow up Tonality
What's the main difference between the FDTC and FDTC University?FDTC is focused on sales training, personalized coaching, and sales consulting. FDTC University is a sales coaching program, with course content, a private Slack community, and sales resources, for account executives.