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Increase Deal Win Rates and ARR.

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Mor achieves 10x the results

I can easily say Mor has been one of the key driving factors to our company’s success.

Co-Founder of DoorLoop

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SaaS Sales Training, Coaching, & Consulting for Startups and Sales Reps.

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Here Are The Problems

1. The gap in sales training is that most startups put a heavy emphasis on training on the first 90 days of onboarding but don't reinforce it with coaching, so sales reps don't develop their skills. In a study of 2,000 sales reps by Revenue.io, remote sales reps get less coaching from managers.

2. Nobody has the time to coach or doesn't know how to do it effectively. In the same study, sales leaders said that the "number one sales coaching challenge is not having enough time to coach."

3. Startups have loose sales processes and outdated or non existent sales playbooks that salespeople don't use, so there's no consistency in lead management and how people sell.

4. Most cold outbound strategies and cold emails lack relevance so reply rates are low and emails end up in spam.

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And As A Result Of These Problems
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Top of funnel pipeline dries up.

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Discovery calls are shallow.

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Deal win rates are low.

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Sales cycles drag out & ACVs shrink.

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New sales reps don't ramp up fast enough.

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Sales reps are not confident.

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How To Solve It
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Dedicate time for sales training & coaching

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Provide personalized feedback

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Build a sales playbook that's adaptive & adopted by sales teams.

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For coaching to stick, deliver it via more channels

This way, you ramp up salespeople faster, enable current reps to improve, build more pipeline, & increase ARR.

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What Do I Offer?
SaaS Sales Training, Coaching, & Consulting

Grow revenue by leveling up your sales processes, playbooks, prospecting, discovery, demos, follow-ups, and closes.

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1:1 and Group Sales Training & Coaching

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Talk track build out in your call recording software (e.g. Gong)

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Fractional VP of Sales support

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Co-Authoring Custom Sales Playbook

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Deal reviews and pipeline coaching

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GTM Sales Advisory

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Hi, I’m
Mor Assouline
Over the last 7+ years, I've built GTM sales teams for early-stage SaaS startups from scratch.
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Been a 3X VP Of Sales For Early Stage SaaS Startups.

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I've Tripled ARR In 12 Months For Two Different Startups.

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I've Hired And Trained AEs To Consistently Exceed Quota And

Close 50+% Of Their Sales Demos

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I've Reduced 90 Day Average Sales Cycles To 30 Days In

Less Than 12 Months.

Now I help startups grow revenue by improving their sales processes, playbooks, and people.  Along The Way, I Also:

Launched a sales podcast, SaaS Talks: From Lead to Close, and have been a featured guest on:

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Sales Hacker

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Techstars

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Challenger Sales

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John Barrow's Sell Better

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Salestransformation.com

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Insidesales.com

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Dailysalestips.com

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The Revenue Podcast

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Sales Secrets Summit 2021

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30 Minutes To President's Club

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Live Better. Sell Better. Podcast

NEXT STEPS & PROCESS

“COMPANIES WITH DYNAMIC SALES COACHING PROGRAMS ACHIEVE 28% HIGHER WIN RATES.” - CSO INSIGHTS

1. CONTACT US

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Book a strategy

call with me.

2. DISCUSS CHALLENGES

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We'll determine if and how we can help.

3. REVIEW STRATEGY

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From there, we'll craft a tailored sales plan for you and execute the plan and crush it.

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Some Recent Client
Testimonials
Eden Chai

Co-Founder of Generation Marketing

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“Working with Mor was an absolute pleasure”

Mor helped me build out a sales process for my company. Our team has learned how to overcome objections and create a system that has led to success.

Our Available Trainings
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FDTC University

12-month sales coaching program for SMB AEs that want to be the top salespeople and get promoted to MM & ENT.

Includes:

  • Weekly live group sales coaching

  • Private Slack community

  • 5+ hours of sales course content

  • Monthly sales workshops


 

​Frequently Asked Questions
  • What do you do?
    I helps startups grow revenue by improving their sales processes, playbooks, and people. I do this by co-piloting their sales training, coaching, and enablement: PROCESS: ✅ Improving sales hiring and onboarding process. ✅ Prospecting, Discovery, Demo, and Follow-Up Strategy ✅ Sales funnel, email and CRM audits PLAYBOOKS: ✅ Building a custom sales playbook ✅ Writing cold email sequences ✅ Building talk tracks in call recording software PEOPLE: ✅ 1:1 and group coaching & advisory ✅ Custom sales workshops ✅ Deal and follow-up reviews
  • Who do you work with?
    I work with SaaS startups, founders, sales leaders, sales teams, and individual contributors.
  • What services do you offer?
    CONSULTING: Co-Authoring Custom Sales Playbook Talk track build in your call recording software (e.g. Gong) Rewriting cold prospecting plays and scripts Sales Process Advisory Funnel Analysis Fractional VP of Sales Recruiting & onborading strategies Company wide advisory vis shared Slack channel TRAINING & COACHING: Sales Workshops & SKOs 1:1 sales call coaching Deal reviews & pipeline coaching LinkedIn Social Selling Strategies FDTC University - course training material and community for AEs
  • What are your rates?
    Price for coaching & consulting start at $3,000/m. Price for training & workshops start at $5,000.
  • What skills do you specifically train and coach?
    Crafting cold outbound strategies and emails that get prospects to reply. Discovery (arguably the MOST important sales skill) Demos Closing Negotiation Objection handling Sales follow up Tonality
  • What's the main difference between the FDTC and FDTC University?
    FDTC is focused on sales training, personalized coaching, and sales consulting. FDTC University is a sales coaching program, with course content, a private Slack community, and sales resources, for account executives.
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